Man behind the brand
Behind the Brand:
Notice the E in both Humbl and Hustlr are dropped, that's because although you don't see them, you still hear them. We feel the general public doesn't see the hard work and EFFORT entrepreneurs and influencers put into building their brand, they only see the finished product or success.
Behind the Man:Lorenzo Gordon (above), has put in overtime to elevate his career to the next level as an entrepreneur, which is how he came to found The Hustlr inc, an apparel company and social campaign. Born and raised in Alabama, Lorenzo attended Alabama State University, where he majored in mass communication.
"I started the brand because I knew there was a need to highlight the movers and shakers behind the scenes that are humbly elevating in their career. When you come across a photo of a celebrity on the red carpet, you don't see the hairstylist that did his/her hair, you don't see the makeup artist that did his/her face, and you don't see the stylist who actually styled them. Those are the people I want to showcase." - Lorenzo Gordon